What is the most shocking advertisement you have seen? What is the funniest advertisement you have seen? What makes an ad memorable? What are the different types of advertising?
The model stares provocatively at the viewer, her long blonde hair waving around her face, her bare chest partially covered by two curved bottles that give the illusion of breasts and a cleavage.
The average American is accustomed to blue-eyed blondes seductively touting a variety of products.
In this case, however, the blonde is about five years old. Advertising is an over billion dollar a year industry and affects all of us throughout our lives. We are each exposed to over ads a day, constituting perhaps the most powerful educational force in society.
The average American will spend one and one-half years of his or her life watching television commercials. The ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be.
Sometimes they sell addictions. Advertising is the foundation and economic lifeblood of the mass media. The primary purpose of the mass media is to deliver an audience to advertisers, just as the primary purpose of television programs is to deliver an audience for commercials.
Adolescents are particularly vulnerable because they are new and inexperienced consumers and are the prime targets of many advertisements. They are in the process of learning their values and roles and developing their self-concepts. Most teenagers are sensitive to peer pressure and find it difficult to resist or even question the dominant cultural messages perpetuated and reinforced by the media.
Mass communication has made possible a kind of national peer pressure that erodes private and individual values and standards.
But what do people, especially teenagers, learn from the advertising messages? On the most obvious level they learn the stereotypes. Advertising creates a mythical, mostly white world in which people are rarely ugly, overweight, poor, struggling or disabled, either physically or mentally unless you count the housewives who talk to little men in toilet bowls.
In this world, people talk only about products. Housewives or Sex Objects The aspect of advertising most in need of analysis and change is the portrayal of women. Scientific studies and the most casual viewing yield the same conclusion: The housewife, pathologically obsessed by cleanliness, debates the virtues of cleaning products with herself and worries about "ring around the collar" but no one ever asks why he doesn't wash his neck.
She feels guilt for not being more beautiful, for not being a better wife and mother. The sex object is a mannequin, a shell. Conventional beauty is her only attribute.Talk:Advertising.
Jump to navigation Jump to search. This is the talk page for I propose that this article be dedicated to a general discussion about advertising and society (which could include history, criticisms and current trends including new media).
Based on the textbook's definition of advertising, looking at the relationship between business organizations, what is the difference between advertising and publicity by stating (a) who, (b) pays whom, (c) for what? Based on the definitions of advertising, sales promotion and publicity in the text.
Talk:Advertising. Jump to navigation Jump to search. This is the talk page for I propose that this article be dedicated to a general discussion about advertising and society (which could include history, criticisms and current trends including new media).
Here is a group of words and expressions that are often used in the advertising business. This vocabulary can be used in English for specific purposes classes as a starting point to help build vocabulary. Advertising conversation questions. From Teflpedia. Jump to: navigation, search.
What is advertising? Is the purpose of advertisements to give information about products, or is their purpose only to project an image? How truthful do you think advertisements are? - Discussion: Advertising, Public Relations, Personal Selling, and Sales Promotions After completing the readings and reviewing module topics, respond to the following questions.
Discuss the following: 1. Why is it important that the advertising media and creative department work closely together? Advertising and media departments need to work together as each one enhances the other work.