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History[ edit ] Inventor Major General George Owen Squiercredited with inventing telephone carrier multiplexing indeveloped the original technical basis for Muzak. Early successful tests were performed, delivering music to customers on New York's Staten Island via their electrical wires.
Inthe rights to Squier's patents were acquired by the North American Company utility conglomerate, which created the firm Wired Radio Inc. Squier remained involved in the project, but as the home market became eclipsed by radio in he changed the direction of the company to deliver music to commercial clients.
It was bought by entrepreneur William Benton who wanted to introduce Muzak into new markets like barber shops and doctors' offices. While Muzak had initially produced tens of thousands of original artist recordings by the top performers of the late s and s, their new strategy required a different sound.
Stimulus progression[ edit ] The company began customizing the pace and style of the music provided throughout the workday in an effort to maintain productivity.
Following the completion of a minute segment, the music would fall silent for 15 minutes. This was partly done for technical reasons, but company-funded research also showed that alternating music with silence limited listener fatigueand made the "stimulus" effect of Stimulus Progression more effective.
This was the time when Muzak began recording their own orchestra—actually a number of orchestras in studios around the country, indeed around the world—composed of top local studio musicians. This allowed them to strictly control all aspects of the music for insertion into specific slots in the Stimulus Progression programs.
A growing awareness among the public that Muzak was targeted to manipulate behavior resulted in a backlash, including accusations of being a brainwashing technique and court challenges in the s.
Johnson owned the Muzak franchise in Austin, Texas. NASA reportedly used Muzak in many of its space missions to soothe astronauts and occupy periods of inactivity.
Every style of music was offered, from rock and pop to Spanish-language programming for Mexican restaurantsjazzbluesclassical and even " easy listening.
When Muzak began programming original artists init was after merging with Yesco, and the programming was done by Yesco. A small contingent of Muzak's business continued to provide their trademarked background music sound where it remained popular, particularly in Japan.
The company changed hands several times, becoming a division of the Field Corporation in the mids. Muzak pioneered "audio architecture", a process of designing custom music playlists for specific customers. Even with the changes in format, rocker Ted Nugent used Muzak as an icon of everything "uncool" about music.
According to EchoStarone of Muzak's distribution providers, Muzak's business music service was broadcast on rented bandwidth from Echostar VII, in geostationary orbit at degrees west longitude. The company had ample cash, but had large amounts of debt coming due in the midst of a difficult economic climate.
The plan would pay all banks everything they were owed in some form, and would give high-ranking unsecured creditors ownership in the reorganized company. Other creditors would receive warrants to buy stock.
Bankruptcy Court approved the plan to reduce Muzak's debt by more than half, allowing Muzak to officially emerge from bankruptcy. Muzak Media; Touch, a Muzak Co. These units will focus on content acquisition, Sensory Branding and new delivery platform technology.
Mood hopes to use Muzak's US footprint to introduce more digital services.Fukuoka | Japan Fukuoka | Japan. We are looking forward to get your feedback. If you have suggestions to improve grupobittia.com or any other comment, simply use this form to send us a quick message!
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